Customer Experience + Branding: The Relationship Goals of Marketing

Aug 17, 2025

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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9 Useful Apps for Sales & Marketing Professionals

May 23, 2025

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

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What’s Up With Unboxing Videos? The Trend You Must Try

May 1, 2025

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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5 Tips for Boosting Social Media Engagement

Apr 17, 2025

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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Advice for Getting the Most Out of a Business Trip

Jan 7, 2025

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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16 Ways Color Affects Your Branding and Marketing

Aug 16, 2024

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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How to be an Empathetic Leader and Still Get the Job Done

Aug 9, 2024

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Why You Should Consider A New Hire Welcoming Kit

Aug 2, 2024

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...

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Imprint Everything: A Guide to Printing Methods

Jul 26, 2024

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

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Lanyards: Everything You Need to Know

May 14, 2024

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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5 Ways to Boost Employee Morale

Mar 25, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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7 Ways to Instantly Make Your Website More User-Friendly

Sep 15, 2023

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

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6 Things You're Missing out on by Not Using Promotional Products

Jul 4, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Giving Back: The Importance of Corporate Social Responsibility

Jun 26, 2023

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

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Product Safety: What You Need to Know

Apr 21, 2023

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

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Branding 101: What Makes a Brand Powerful

Mar 31, 2023

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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6 Benefits of Customer Loyalty Programs

Jan 11, 2023

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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What Millennials Want (And How to Work With Them)

Aug 9, 2022

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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6 Things You're Missing Out on by Not Using Promotional Products

Jun 26, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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How to Juggle Work and Life Balance Like a Boss

Jun 18, 2022

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

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Your Graphic & Web Design Cheat Sheet

May 20, 2022

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

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6 Books That Every Business Owner Should Read

Apr 5, 2022

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

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Generation Z vs. Millennials: What’s the Difference?

Feb 27, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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Graphic Design Terms Everyone Should Know

Jan 14, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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